One of the PW blogs has an opinion piece on cover reveals today – spoiler alert, the author is annoyed by them, at best. Various commenters, however, respond to her question about why they’re done and whether people like them with a variety of insights. Basically, it looks like publishers use cover reveals as a way to send out some actual news about a title and remind people that it’s coming, to build a little excitement over something legitimate – and most readers, at least avid ones, respond in kind, getting excited about an actual bit of content, rather than just another “hey, this is a thing” reminder.
That’s why we do cover reveals – to build some buzz and excitement, and also because we’re excited when we get an awesome new cover in.
But what do you think? Do you care about cover reveals? Would you want to see more about covers – how they’re made, what some of the rejected options were, read thoughts from the designers or artists?