Publicity as Primary

As we move into a new year, with many exciting book launches planned, I’ve been thinking more and more about marketing and publicity. You see, the hardest part of being a new, niche publisher that specializes in printing not-overly-commercial fiction by first-time authors is that, well, you’re up against a pair of obstacles: You, the […]

Hazards of book design

Going into these things, you never think about the potential job hazards of doing book design. For instance, after awhile, the words “Dear Michael” stop making actual sense, and start just being loops and whorls and lines. Especially when you’re scanning them in 500 different handwriting fonts. I’m presently finishing up the book design for […]

On Pseudonyms

Interesting article here on choosing to write under a pseudonym, and why an author might want to do so. I think a lot of authors, particularly those who write in genre, choose pseudonyms for a combination of these reasons. What if you’re a scholar or a journalist in your everyday life? It makes sense for […]

Ads in eBooks

The Wall Street Journal just did an article on companies exploring the possibilities of adding ads to eBooks. I’m a bit torn on how I feel about this. On the one hand, I see a great deal of potential here for being able to keep eBook prices as low as possible, even without print revenue […]